Fannie Mae The Home Story - Shopping for a home loan? There's an app for that

By D.E. Rosen

More consumers are turning to mobile technologies to shop for mortgages. With new startups offering customers mortgage quotes in a matter of minutes, lenders may find themselves forced to get with the times and develop new technologies that will make it easier and faster to connect with today’s tech savvy homebuyer.

“People are going on Google, they’re searching for homes themselves and getting a better idea of what they want, so the lenders have to be where the communications and the searches are happening,” says Cleve Bellar, chief marketing officer for ValueInsured.