National Mortgage News - An Add-On Aimed at Coaxing More Millennials into Mortgages

National Mortgage News - An Add-On Aimed at Coaxing More Millennials into Mortgages

Add Amalgamated Bank to the list of financial institutions looking to gain an edge in marketing to millennials.

The New York bank has started offering down payment insurance for homebuyers. The product — offered through a third party — covers a percentage of a borrower's down payment if they have to sell their home at a loss.

Amalgamated's goal is to differentiate itself in a highly commoditized market. The coverage is designed for homebuyers, especially millennials, who are concerned about putting their life savings into a house, particularly in light of the last housing crash.

HousingWire - Amalgamated Bank first to offer homebuyers down payment insurance

HousingWire - Amalgamated Bank first to offer homebuyers down payment insurance

Home loan clients provided safety net option

ValueInsured and Amalgamated Bank announced on Wednesday that they are teaming up to provide homebuyers with +Plus, a first-of-its-kind financial product that protects homebuyers’ down payments from decreasing market values, according to a release sent out by the companies.

CNBC - Down payment insurance seeks to ease housing bubble fears

CNBC - Down payment insurance seeks to ease housing bubble fears

Home prices are heating up this spring, and buyers are skittish, still fearful that prices could cool just as easily.

After the worst housing crisis in history, can you blame them? That concern is precisely what one company is betting on. Dallas-based ValueInsured is offering a first-of-its kind product. Called +Plus, it's a down payment protection plan — insurance for your home equity.

"Our product gives today's homebuyers control, gives them flexibility in how they consume the real estate they want to own," said Joseph Melendez, CEO of ValueInsured.

REAL Trends - Valueinsured And Amalgamated Bank Offer First-Of-Its-Kind Protection For Homebuyers’ Down Payments

NEW YORK, April 13, 2016 ValueInsured and Amalgamated Bank today made available a unique new financial product that protects homebuyers’ down payments from falling market values.

+Plus by ValueInsured down payment protection is available for the first time on all eligible Amalgamated Bank mortgages. It is also now exclusively available at no cost in the bank’s First-Time Homebuyer +Plus program, covering down payments of up to 5 percent of the home’s purchase cost. Amalgamated Bank is the first bank to offer down payment protection to its homebuyers.

“The idea behind embedding down payment protection in First-Time Homebuyer +Plus is simply to empower our customers to achieve the American Dream of homeownership,” said Keith Mestrich, president and CEO of Amalgamated Bank. “Working people shouldn’t have to worry about losing the financial control and flexibility that comes with renting when they make the decision to buy. If they need to sell their home, they may be able to do that even if their local housing values are lower than when they purchased. That’s why we’re working with ValueInsured, an innovative company that shares our commitment to building trust and opportunity for the people we serve.”

Developed for modern homebuyers who have experienced housing differently from previous generations, down payment protection provides a long-awaited sense of security.

“The gyrations of the housing market have made homebuyers acutely aware of the rewards and the risks of homeownership,” said James A. Wilcox, professor of economics and finance at Berkeley-Haas. “Down payment protection helps safeguard homebuyers’ hard-earned savings, assuring them that they can get their down payment back whenever they want to move. This will give homebuyers peace of mind, flexibility, and control.”

 Fairness Delivered

It will also put homebuyers on equal footing. For decades, lenders have protected themselves from risk through the private mortgage insurance that homebuyers have been obligated to pay. The homebuyer, however, has been without similar protection from loss, which can occur when market value changes.

Also for decades, economists have called for new ways to help homeowners protect their down payment. Hedging home value has been called “the greatest idea never sold,” and today it is being delivered.

“At last, the homebuyer is protected,” said Joe Melendez, CEO of ValueInsured, whose company created the new down payment protection product. “It’s fitting that Amalgamated Bank, which has long stood for innovation and customer empowerment, is the first bank to offer this important new protection directly to homebuyers. It helps keep home buying fair, safe and transparent.”

The American Dream

Down payment protection frees consumers to act on their bedrock values. Owning a home is an important part of the American Dream for more than four in five millennials (83 percent), according to the new ValueInsured Modern Homebuyer Survey.[1] In fact, homeownership was the number one personal definition of the American Dream for millennials, ahead of financial security, success at my job and raising a family of my own. 

Other findings:

  • More than three in four Americans (77 percent) believe owning a home is more beneficial than renting.
  • More than three-quarters of millennials (76 percent) believe buying a home is one of the best financial investments they can make.
  • Seventy percent of homeowners would upgrade to a new home sooner if they had more confidence in the housing market.
  • That rate is 90 percent among millennials, who are often “locked” by housing market worries into starter homes as their families expand.

 

 

Amalgamated Bank – with offices in New York City, Washington, D.C., and Pasadena, Calif. – is the first of many financial institutions that will offer down payment protection through ValueInsured nationwide.

Curbed DC - 5 Tips First-Time Homebuyers Need to Know

Curbed DC - 5 Tips First-Time Homebuyers Need to Know

Homeownership is the new American dream, at least according to Zillow and ValueInsured. In a recent survey, Zillow reported that over half of Millennials associate homeownership with the American Dream, which should make sense as people between the ages of 18 and 34 are waiting way longer to buy their first home than ever before.

The Cheat Sheet - What the New ‘American Dream’ Looks Like

The Cheat Sheet - What the New ‘American Dream’ Looks Like

The era of white picket fences, two-story homes, and garages housing new (or almost new) cars is a thing of the past. It’s the ‘American Dream,’ a concept that has been ingrained deep into the middle class psyche over the past several generations, which more or less means that the United States is founded upon a meritocracy – that hard work and dedication will deliver what you desire. It’s built into the nation’s fabric.