Today's modern homebuyers are different. Growing up in the digital age and having witnessed the housing crisis first-hand, they demand flexibility and often shy away from the commitment of ownership.

They stream music, car share and rent their homes. Living amid other factors of the “new normal” – global uncertainties, college debts, market jitters – homeownership today for this next generation has reverted to 1960’s levels.

While some recent housing indicators have been positive, to grow the industry long term and motivate buyers, home buying needs to evolve. Committing to a home must result in more freedom, not become a burden. Down payment protection is the only solution in the market today that does just that. Designed to reimburse borrowers for any loss of their down payment when they sell their home in a market downturn, it addresses the key attributes of the modern homebuyer (see insert).

Down Payment Protection combines the perceived lower risk and flexibility of renting with the security and freedom of owning. For the industry, it reduces defaults and motivates buyers and sellers in any market. Simply added as a feature of a typical mortgage, down payment protection is available today through +Plus by ValueInsured. 

5 key attributes of the modern homebuyer:


New buyers are nomadic

86%

of millennial homeowners plan to live in their current home for less than 7 years, exposing them to higher risks of market fluctuations.

They feel stuck

81%

of existing homeowners who want to upgrade would do so sooner if they didn’t have to worry about losing their down payment.


They want more confidence

81%

of millennial renters believe down payment protection would give them more confidence in buying a home.


Many are staying on the sidelines

69%

of millennial renters would commit to buying sooner if they could have their down payment protected.


They are still dreamers

90%

of millennial renters still say it’s important to be a homeowner despite their concerns.

See how +Plus Down Payment Protection works