Today's modern homebuyers are different. Growing up in the digital age and having witnessed the housing crisis first-hand, they demand flexibility and often shy away from the commitment of ownership.
They stream music, car share and rent their homes. Living amid other factors of the “new normal” – global uncertainties, college debts, market jitters – homeownership today for this next generation has reverted to 1960’s levels.
While some recent housing indicators have been positive, to grow the industry long term and motivate buyers, home buying needs to evolve. Committing to a home must result in more freedom, not become a burden. Down payment protection is the only solution in the market today that does just that. Designed to reimburse borrowers for any loss of their down payment when they sell their home in a market downturn, it addresses the key attributes of the modern homebuyer (see insert).
Down Payment Protection combines the perceived lower risk and flexibility of renting with the security and freedom of owning. For the industry, it reduces defaults and motivates buyers and sellers in any market. Simply added as a feature of a typical mortgage, down payment protection is available today through +Plus by ValueInsured.